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Moderators will also delete reposts or news and jokes that have already been shared. On Facebook, Twitter and Instagram, it is common practice to post a few times everyday.
So much information is shared every minute on these platforms and not much care is given into anything past a like or share. Facebook puts your friends and your interactions with them first. It is a social media that aims to connect people. Reddit wants its users to react to the posts firstly.
A great example of the difference between how users interact differently on Facebook and Reddit is the whole fake news scandal. Facebook changed its algorithm to filter out people who share too many fake news. On the other hand, Reddit does not need to install this kind of mechanism.
In most cases and subreddits, Redditors will verify stories and downvote the fake or not reliable ones. Reddit even has its own whistle blowing subreddit: In other cases, subreddits can also spread fake news. Ads are blended into the content and every company has a page with its thousands of subscribers.
When a company posts something promotional, people will likely interact with it in a positive way or just scroll past it. It is safe to say that companies, big and small, are well perceived on Facebook and, even, are expected to be on the platform nowadays. Redditors are less welcoming of promoted content.
Reddit has its discreet advertisement program. On desktop, it puts one clearly identified promoted post on top of the page and some Adsense banner spaces on the right.
On mobile, every 10th post or so is sponsored and is, again, clearly identified as such. Native advertising is usually discovered by Redditors and downvoted quite rapidly. Redditors are also known for holding grudges on brands with dishonest marketing efforts.
He summarized really well what Redditors hate about self promotion. Reddit values honesty and transparency. Too often, marketing efforts are not all about honesty and transparency but on Reddit, they have to be. A recent and great example of this is an attempt made by FilmsJackets on the Agents of S.
Redditors found out that the original poster was the owner of Filmsjacket and that he immediately deleted his account after this was pointed out. While some comments were made about the overall quality of the cosplay, most of them were about the blatant ad campaign.The ICO Marketing Agency offers PR Support, Media Relations, Community Management, Digital Marketing and Influencer Outreach marketing strategies for ICO marketing.
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