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Even at 16 I was crazy about SEO and the communities discussing it. It was an interesting comment from someone who recently emailed me to thank me for the transparency I share in this space, but not one that I agree with.
I started writing this blog post before hearing anything from Rand. Or Barry at Search Engine Roundtable. Or Spencer at Niche Pursuits. Since then, things have escalated quickly.
I even saw my Twitter stream start to fill up with questions from people who asked me what was going on. For almost 48 hours things seemed nicely confined to our little private communities. Then came the tweet from Rand, which totally surprised me: I thought the SEO world had cleared up a long, long time ago that the Blackhat SEO label was reserved for those who hack websites, inject links and all sorts of other illegal tactics.
Whether you agree with Google Guidelines or not, Blackhat surely leads you to think that what people are doing would break the law. Of course, building your own sites and linking to your own websites or those of your clients is not illegal by any stretch of the imagination.
It may break Google guidelines, but Google are not the law. He quickly followed up the original tweet with another hint at Blackhat tactics. Before publishing this post I had another words on this discussion.
Why Rand and his own Moz experiments are Blackhat which he acceptedhow many look up to him in the SEO world and he could be more careful with his wording and so on and so on.
The main reason I wanted to highlight our discussion was to show how great a job Google does in making any tactic that works look frowned upon. You may be wondering why I well, me and Diggy would put so much money into domains for building a network of our own websites.
There are three obvious reasons, first of all: Private is a bit of strange word to use.
In other words, they could not algoritmically detect a tactic that has been working very well for years and people are very public about doing.
It was going to happen eventually and anyone would be crazy to think otherwise. In my post back in January, all three of my main points for running a blog network still stand today as much as they did back then.
They can be a great way to get natural links. If you use them as a base to push up rankings, people will naturally find you in search results and if you have great content, increased eyeballs will always result in an increased chance to get natural links from other webmasters.
A network can keep you ahead of the curve. The only people who noticed them good and bad were owners of private link networks. I even posted on Inbound. Running SEO tests with a network is the only way these changes were noticed. A network is easy to backtrack from. As you probably know, Negative SEO usually involves firing thousands of links to a website so finding and disavowing these links is a long, laborious and slow process.
When you run a network, you can take down the links in minutes. These new industries and niche opportunities are where I make a lot of money as an affiliate marketer. Whether networks are good or bad, blackhat or whitehat is totally up to you, but surely there was something better for the Google webspam team to be working on right now?
Even Barry Schwartz himself, who I respect more than anyone in this industry, is saddened by how long this update has taken: As long as we give them our search queries and click on their ads, the ball is always going to be in their court.
I can at least thank them for making powerful domains a hell of a lot cheaper now! There have been many examples of this kind of thing in recent years.
I also showed Houzz and Symantec are doing the exact same thing and getting millions of extra search visitors because of it. Yet if you believe the news, these tactics should have died out a very long time ago.
Coupons sites are also using the tactic on a huge scale and ranking well because of it.Weebly offers you a broad range of website building features that can help you build a website without knowing how to code.
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