Hold on to the current customers and again gain customer loyalty. Gain competitive advantage over all the competitors. To double sales and expand production capacity every years. To become one of the biggest names in international fruit and vegetable processing industry Scope:
Bottled water records fast growth Inbottled water remained the fastest growing soft drinks category in Nigeria. The inability to access safe drinking water and the poor provision of electricity in the country, especially given the hot weather conditions in Nigeria, continued to contribute to its good performance.
Poor economic conditions limit growth prospects for most soft drinks Poor economic conditions limited growth prospects for most soft drinks in These marketing campaigns were a response to increasing tough competition from players such as Ajeast Nigeria Ltd, which saw its Big brand in carbonates rapidly gain sales share since its launch indue to competitive pricing.
The few new launches focused on refreshing packaging or maintaining stable prices through lower pack sizes. Positive growth expected over the forecast period In the forecast period, total volume sales are expected to grow well, albeit slower than over the review period.
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Overview Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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Soft drinks increases despite a slowdown due to the ageing population. Overall soft drinks in Japan saw an increase in , despite the slowing of growth in both volume and current value terms due to the ageing population. Strategic Marketing Plan for Papaya Juice (Bangladesh) A Marketing Plan of Pineapple Juice.
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